Issue Eighty Four
Sales Quality Research Group Inteview
Overview: Sales Quality Research Group (SQG) is a privately owned company, headquartered in Tempe, Arizona. It was founded in 1993 and incorporated in 1997 by Jim Rensel, the principal owner and President, and Dr. Kenneth Kehrer, a part owner. SQG provides research services for banks, thrifts and credit unions, as well as their brokerage firm…
GfK Mystery Shopping
By far one of the oldest market research firms in existence, GfK was founded in 1934 by Professor Wilhelm Vershofen as a scientific institute known as “Gesellschaft fur Konsumforschung,” or Association for Consumer Research. The company is still headquartered in Nuremberg, Germany and it’s mission is simply, “Make the consumer heard.” According to their corporate…
Does Mystery Shopping Own You?
This is a rhetorical question of sorts. The genesis of it occurred shortly before the polls were closing on Election Day. I had decided to break my routine of going to the coffee shop and getting online to search for shopping assignments and photography jobs. I instead volunteered as a poll watcher for the party…