Issue One Hundred Nineteen
Interview With Market Force CEO Karl Maier
Overview: Market Force is a privately owned mystery shopping and customer intelligence company, co-founded in 2005 by three successful businessmen, Karl Maier, Paul Berberian and Rushton McGarr. It is based in Louisville, CO and serves over 350 of the leading brands in the restaurant, grocery, retail and financial sectors, and the movie theatre and motion…
Seminar Review: Video Shopping Pros
I recently attended a day long video shopping workshop presented by Jeff Crozier and Kathy McCord of Video Shopping Pros (VSP). First, here is some background on this company. Jeff and Kathy are longtime video and non-video shoppers. When a similar company they were working for folded, they set up Video Shopping Pros as, “A…
Handling Hostile Confrontations
Written by L.J. Millard On Mystery Shop Forum, there has been some discussion of shoppers finding themselves in some angry and even dangerous confrontations. As a police officer and crisis-hostage negotiator, I utilized some specific techniques to de-escalate and extract myself from hostile situations on a daily basis. I taught fellow officers as well as…
Market Force: “One of My Favorite Mystery Shopping Companies”
Market Force is one of the largest mystery shopping companies in the world. They came to prominence last decade after purchasing several mystery shopping companies, and making quick inroads into the industry. Market Force considers mystery shopping “Market Research” and pay shoppers as an independent contractors. You are paid to visit and interact with the…