Issue One Hundred Twenty One

Perception Strategies Inc.

Company Overview: This is a small, privately held company specializing in the healthcare field. Started in 1998 by Kevin and Brooke Billingsley, this is a “national customer perception firm based in Indianapolis, Indiana specializing in healthcare mystery shopping and customer service improvements.” More than 100,000 phone and on-site shops have been completed according to their…

Mintel: Interview with CEO of Mintel Americas, Jon Butcher

Company Overview: Mintel Group Ltd. is a privately owned, global market intelligence agency, based in London. Mintel was founded in 1978 and, today, maintains offices in London, Chicago, Shanghai, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Singapore, Sydney, Tokyo and Toronto. The business is accredited with the Better Business Bureau and has earned…

Growing Your Business with SMART Goals

By lrjonesmshopper You may ask yourself, “Why should I have goals?”  In my lifetime I have started and operated several small businesses.  The first one I started was a home day care business when my children were young and I wanted to work at home. During this time I took a course on how to…