Issue Eighteen

Shoppers View

Company Overview: In some cases, reviewing mystery shopping companies can be very much like the old saying “No news is good news.” There are some MSCs that do not garner much attention from shoppers. Considering that the independent contractors in the mystery shopping world have a tendency to be vocal about negative issues, it could…

Customer Perspectives

Company Overview: Sometimes even the researchers get similarly named mystery shopping companies mixed up. Such was the instance with this mystery shopping company. I was halfway through with my background notes on this company when I noticed that forum members were occasionally using the words “customer” and “consumer” interchangeably for the name of this MSC….

Retail Integrity Assignments

Overview: Although there is a merchandising company by the same name, don’t let it confuse you. The assignments that are termed as retail integrity evaluations have nothing to do with merchandising. As a matter of fact, these types of assignments are different from most mystery shops that you might be used to completing that focus…

Featured Shopper: GraceR

Forum Alias: GraceR How long have you been mystery shopping? I started shopping two years ago but didn’t get really serious about it until a year ago. Where are you shopping? I shop all over Northern California. What got you started? I had always seen those mystery shopping ads that were obviously scams. I always…

“The Mystery Shopping World Demystified”

Contributed by itsasecret, Mystery Shop Forum Member. There are many questions that come up repeatedly on Mystery Shop Forum that will be compiled in a series of articles here in the Mystery Shopping Magazine. We hope that this will be a convenient resource for you to find the answers you are looking for regarding the…