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Sinclair Customer Metrics

Sinclair Customer Metrics (SCM) has been in business since 1987 and is based out of San Antonio, Texas. Mr. Robert O. Sinclair, is the President and Founder of this successful company and has been for over 31 years. (Some of my research takes me back to 1976, not sure if it was the ground-breaking and later became Sinclair in 1987) but I wanted to give proper credit. Shoppers affectionately call SCM “Sinclair.”

SCM’s Shoppers are called “Customer Service Evaluators” (CSE) and SCM mentions that formerly all shoppers were once known as secret shoppers or service measurement shoppers.

Fast Fact: SCM reports that there are a reported 10.3 million independent contractors in the world, for all mystery shopping companies!

Shops: Training Modification Shops, IVR (Interactive Voice Response) Shops,  Alcohol/Tobacco Shops, Video Mystery Shops, Customer Satisfaction Programs, Employee Surveys, Phone Shops, Operational Compliance Shops, On Site Branding and Merchandise Shop, Market Campaigns, New Product Roll-Out Shops, Purchase and Return Shops, Grocery Shops, Quick Serve/Fast Casual Restaurant Shops, Retail Shops, Pricing Audits, Facility Audits, ADA Compliance Shops, Product Shops, C-Stores, Gas Stations Performance Tracking, New Product and Marketing and Banking Shops (Teller, Platform and Drive Thru).

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