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Acquisition Unites Prominent Mystery Shopping Companies

Business Evaluation Services (BES), with offices in Bakersfield and San Diego, has acquired two notable mystery shopping industry brands -Customer 1st and Best Market Audits (BMA). The newly formed company includes over sixty years of combined experience in the customer service evaluation business and access to over 700,000 mystery shoppers.

BES maintains offices in North Carolina and California to serve national and international clients, including Disney, Microsoft, YMCA, and many more.

According to the Mystery Shopping Providers Association, “Mystery shopping is the process of measuring and recording specific elements of the customer experience through the use of pre-recruited and qualified consumers (typically independent contractors) who serve as mystery shoppers.”

Shoppers help a wide range of businesses from banks and auto dealers to retail stores and restaurants enhance customer service. The data they collect builds training programs and client services worldwide.

Carl Phillips, founder of Customer 1st and a charter member of the Mystery Shopping Providers Association, and Peter Thorwarth, founder of BMA and expert in evaluation services for education and electronics, will retain leadership positions as within their respective companies.

Charles Stiles, CEO of BES and Mystery Shopper Services as well as the host of Food Network’s Mystery Diners, said, “The combined knowledge and expertise of Best Market Audits, Customer 1st and my company, BES, is taking our dedication to helping businesses maximize effectiveness to a whole new level.”

Mystery Shopper Magazine is planning to interview Charles Stiles in an upcoming issue.

About Business Evaluation Services

BES, in operation since 1996, specializes in mystery shopping, guest satisfaction measurement services, competitive price audits, customer service training programs, and compliance audits for all industries, with offices serving all of North America.

Charles Stiles, former owner and manager of retail gourmet food and gift shops, created the successful tools and services of BES based on experience. BES employees and partners understand first hand that the key to standing out from the competition is a consistent service culture. Creating a service culture begins with rewarding good practices, providing instruction, and fostering a team approach.

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