Automotive Insights

Company Overview:  This company specializes in one thing: automobile mystery shopping. If you want to mystery shop car dealerships, they are for you.

Automotive Insights, LLC is a global provider of operational consulting and mystery shopping teams that enable vehicle manufacturers, dealers, and suppliers to the automotive industry the ability to develop, measure, and deliver their brand promise to their customers.

The company is based in St. Louis, MO and has been in business for over 25 years. A call to the St. Louis BBB revealed that they are not members, nor are they accredited by that organization. However, the BBB also notes that there have been no complaints about the company in the past 30 years. This agrees with the comments at www.mysteryshopforum.com, where it seems every shopper is pleased with the pay cycle, 45 days or less.

Registration is at http://automotiveinsights.com and is straightforward. The website runs on the Prophet platform and is easy to navigate and find shops in and out of your area.

If there is anything negative about this company, it is the specialized focus, strictly automobiles. This means if you don’t like automotive shops, you quite likely won’t find anything here to your liking. At the same time, if you’re thinking about trying a car shop, I would highly recommend Automotive Insights as a company to try it with. They shop a wide range of brands and pricepoints, so you don’t have to feel intimidated by doing your first shop for an ultra-luxury vehicle. In general the reports are commensurate with the pay, and the company is generally easy to work with. Also the reports are easy enough that a novice automobile shopper should have no problems in successfully completing the shops.

What Others Say: The reports on www.mysteryshopforum.com are positive about Automotive Insights. They are praised for their prompt pay [generally 45 days or less], the ease of their reports, and the corresponding pay scale which I have seen no shopper criticize as being unfair. It has also been noted that their schedulers are usually easy to communicate with, should the shopper encounter any problems.

Personal Experience: I have not seen any of these shops bonused. I find the average fee to be in line with the length and details of the report. The reports are fairly easy; I did three shops in one day and had no problems filling out the reports that evening in my hotel. Automotive Insights apparently has a video shopping division but it appears from the posts I’ve read, that you have to be referred by one of their current video shoppers. Walesmaven, on mysteryshopforum.com said, “It took me several years to get my first video shop from them.” This appears to reinforce that they are selective in who does video shops for them.

Your Comments:

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    These are pretty easy to understand, and pretty fun to do! If you follow the instructions, you should be ok. Don’t overthink it, it’s like you’re actually looking for a new vehicle. Relax and have fun!

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