ICC Decision Services (North Fork Research)

Company Overview: Do you wonder what is going on when a company changes their name? In this case, the changes are probably cosmetic in nature only. ICC Decision Services (ICDDS) is a MSPA member company founded in 1979 and based in New York City. It offers mystery shopping, customer survey and compliance auditing to retail chain stores. Mystery shopping clients are in a wide variety of industries including restaurants, clothing stores and convenience stores. President and Chief Executive Officer David Rich is a past president of the MSPA. About two years ago it transitioned to the Sassie platform that it currently uses. Shoppers may sign up here [www.sassieshop.com] Most, if not all, of their shops are self-assignable. Payment is issued by Paypal on the Friday following 30 days after shop submission. Their website shows recent acquisition of new clients.

A short time ago the name North Fork Research appeared on the company’s website and emails. Also a new website with the North Fork name was created. It turns out that the two companies have always been affiliated and a recent decision was made to make the North Fork name more visible to shoppers. Current ICCDS shoppers need not sign up with the new North Fork website.

Personal Experience: I have done a handful of shops for this company over the years and have found the instructions professionally written and the shops easy to do. I might do more for them, but I find a number of their clients are better matched to shoppers that enjoy trendy woman’s clothing and handbag stores. The shops go off the boards fairly quickly in my area. I find the pay a bit on the low side. Payment has occurred as promised. A scheduler was responsive and helpful when arranging a store intercept shop. When reading the forum I found the posts by ICCDS employees to be positive and helpful. This company monitors the forum and responds to shoppers questions. They seem to keep their clients longer than many other companies.

What others have to say: Shoppers hold this ICCDS in high regard with many citing this company as a favorite. Schedulers are reported as responsive. Payments arrive as scheduled. One shopper posts that this company does not like negative reports. However, this comment is not supported by other members. In fact, that opinion is clearly and repeatedly rebutted by other posts. Conspicuously absent from the forum are posts asking for help with shop instructions or problems relating to shop execution or submission that seem to be commonplace for some other companies. The BBB accredits this company with an A+ rating.

Overall: ICC Decision Services (ICCDS), North Fork Research is a professionally run company that is adored by shoppers. They have easy shops and pay as promised. They seem to retain their clients better than many and are adding to their client list. I can recommend this company without reservation.

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