Last month I wrote about tips for preparing for a mystery shopping video shoot. This month’s column gives tips for producing good video and audio once at the shoot. Something elementary but crucial to remember is to get your camera in place and make sure it is on before entering your shop location. If you…
The first step in video shopping is deciding what type of camera to use. Once a shopper has chosen between wired or wireless, button, glasses, pen, or whatever camera mode he or she wants, that person must next decide where to shop for it. Can a shopper just drop by their closest big-box store or…
When doing a video shop, a shopper can opt for many forms of cameras: button, pen and glasses to name a few. These cameras come in two forms: wired and wireless. The older and more common form is the wired camera, in which the lens is hidden in a public object, such as a button…
Doing a mystery shop feels even more secretive to me when I am recording it. Considering that hidden cameras come in many forms these days, including buttons, eyeglasses, pens, cell phones and other modes, a shopper can be very discreet and effective. Before even considering which camera mode to use, however, shoppers need to first…
I’ve been mystery shopping for 10 years. I found it, as I think many people did, through the proverbial back door. I had had a career in the editorial field, serving as an editor of publications for an international non-profit group, a business trade publisher and, lastly, a publishing division that produced books and magazines…
All of us use technology in our shopping pursuits, even if it is just to file a report online. Many shoppers use recorders and smartphones, some do audio and video taping, and others take their tablets on location. I am a shopper who resolved in 2014 to take advantage of these great sources. Over the…