MSC Viewpoint

Is “Double Dipping” Wrong?

June 26, 2014

Recently on Mystery Shop Forum there was a lively thread about “double dipping.” What do we mean by double dipping? Doing two, or possibly more, shops at the same location at the same time. While the consensus was that the mystery shopping companies involved need to be contacted, it did raise the question as to…

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Interview With Market Force CEO Karl Maier

June 16, 2014

Overview: Market Force is a privately owned mystery shopping and customer intelligence company, co-founded in 2005 by three successful businessmen, Karl Maier, Paul Berberian and Rushton McGarr. It is based in Louisville, CO and serves over 350 of the leading brands in the restaurant, grocery, retail and financial sectors, and the movie theatre and motion…

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Interview with Customer Impact

May 26, 2014

Overview: Customer Impact is a privately owned mystery shopping company, founded in 2008. It is based in The Woodlands, TX and serves over 50 clients in the restaurant, hospitality, grocery, retail and financial sectors. They have an A- rating with the BBB. (The BBB states it does not have sufficient background information on this business,…

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Interview with Second to None

April 28, 2014

Second To None is a privately owned mystery shopping company headquartered in Ann Arbor, MI. Jeff Hall, the current CEO, founded the company in 1989. Today, Second To None serves clients in the food and beverage, retail, healthcare, financial services and hospitality industries as well as in the public sector. They have an A+ rating…

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