Mystery Shopping. Simply by looking at the name, it conveys something that should be secretive, that is, we don’t go running around screaming that we’re shoppers. That’s why I’m writing this letter. Some mystery shopping companies seem bent on giving away our “secret” identities. I got a call from James Bond this week asking if…
Sentry Marketing Group recently on March 17th that they have acquired Feedback Plus. The terms of the deal were not disclosed, however the combined company will stay in Plano, Texas, where Sentry is located. “This combined group will double our size and enable us to offer superior service and mystery shopping, customer survey, audit and…
Company Overview: Located in San Jose, CA, Jancyn has been in the mystery shopping business for over 30 years. According to their website, Jancyn’s mission is to, “provide you with the qualitative and quantitative data you need, using employee performance measurement tools to drive improvement for your business. Our “insight from the outside” is a…
Company Overview: Data Quest Limited was founded in 1981 and is headquartered in Canton, Massachusetts and has a branch office in New York City. The company serves, “more than 1,000 companies, including Fortune 500 corporations, national chains as well as smaller companies on a local and regional level. These companies vary by industry, including but…
Company Overview: Located in one of the four towns named Holly Springs in NC, Service Performance Group is a mystery shopping company that shoppers seem to love—when they can remember them. Founded in 1992 by two former United States Marine Core officers, SPG provides shopper services in these areas: Apartments, Financial, Retail, Restaurants, Leisure, Travel,…
Company Overview: All Star Customer Service is a mystery shopping company apparently based in Dallas, TX. I say apparently as their website only has an email form for contacting the company. There are links on the site to media references about the company, and all the media listed is in Dallas, so the conclusion is…
Your best friend as a mystery shopper isn’t the friend who begs you to take them on a high end fine dining shop. They don’t forget the guidelines in a fast casual shop. They won’t order dessert when that’s not an option. No, a shopper’s best friend is their car. I can vaguely remember when…
Company Overview: Located in San Diego, CA, Advanced Feedback is “a MSC with over twenty years and 1.7 million shops of experience.” The company has shops in all 50 sates, Canada, and Mexico. Based on the banner ads of clients on their website, Advanced Feedback serves a wide variety of industries, including hospitality, customer service,…